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In just 12 months, AI has become a top tour and attraction discovery channel, Arival research shows — and high-value travelers are leading the shift

More travelers are using AI to plan their trips. Here's what experience operators can do to make sure they actually show up in AI search results

The sector is growing, profitable and increasingly tech-savvy — and there’s plenty of room for new players, Arival's latest research finds
So you want to get into multi-day tours? From design to delivery, here’s four lessons from day tour operators who’ve made the leap
Distribution Strategy
From optimizing your presence on Online Travel Agencies (OTAs) for higher rankings to choosing a channel manager, understanding these dynamics is key to your business’s success.

Operator website bookings are down over last year, while OTA bookings continue their rapid rise, latest Arival research finds

Insights on how AI is changing discovery, what travelers are looking for and how to stand out on OTAs, from Tripadvisor’s Laurel Greatrix

Use this comprehensive list of online resellers for tours, activities and attractions to expand your distribution network and reach more customers

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

Marketing with Google
Learn how to leverage Google Things to do, advanced search, SEO, and AI capabilities to boost your marketing efforts and grow your business

More travelers are using AI to plan their trips. Here's what experience operators can do to make sure they actually show up in AI search results

Use Google Things To Do Ads to reach high-intent travelers searching for tours and activities in your area. Increase visibility, clicks, and direct bookings.

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Learn to leverage Google Things to do for your tour, activity or attraction business. We cover listing, partners, and key steps to boost visibility

Tourism Trends
Whether it’s why they’re traveling, what they’re searching for, when they’re looking at traveling, or how they want to travel, tourism trends are constantly changing, keep up to date here!

In just 12 months, AI has become a top tour and attraction discovery channel, Arival research shows — and high-value travelers are leading the shift

Activities are outpacing the rest of experiences, latest Arival & Phocuswright research finds. Here’s what’s driving the boom — and what to do about it

Arival Co-founder & CCO Bruce Rosard’s annual review of the experiences sector puts consolidation, IPOs and AI at the top of the list for 2026

The rise of advance planning and booking in experiences: here’s why travelers book in advance, and what keeps some waiting until the last minute




