It is a pretty obvious question, but not one easily answered. The travel experiences industry consists mostly of privately owned small and medium-sized businesses. There is little in the way of financial benchmarks for the tours,activities and attractions sector of travel.
In our most recent Global Operator Landscape (4th Ed.) study, Arival delved into the topic of profitability and financial performance. We wanted to get inside the minds of the most profitable operators and figure out what makes them tick. What do the top performers do that the rest don’t? We asked operators how profitable they are and then dug into what the most profitable ones do differently.
The goal: to uncover the practical habits, decisions, and approaches that consistently show up among the top operators.
Based on our survey of more than 5,000 operators worldwide, here’s what we learned.
What’s Inside This Report:
- How Profitable Were Operators in 2025?
- Operator Profitability & Profit Margins
- Profitability by Operator Size
- Eight Indicators of High-Profit Operators
- 10 Things Highly Profitable Operators Do Differently
- The Path to Higher Profits
