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In just 12 months, AI has become a top tour and attraction discovery channel, Arival research shows — and high-value travelers are leading the shift

More travelers are using AI to plan their trips. Here's what experience operators can do to make sure they actually show up in AI search results

The sector is growing, profitable and increasingly tech-savvy — and there’s plenty of room for new players, Arival's latest research finds
So you want to get into multi-day tours? From design to delivery, here’s four lessons from day tour operators who’ve made the leap
Estrategia de distribución
Desde la optimización de su presencia en las agencias de viajes en línea (OTA) para obtener mejores posiciones hasta la elección de un gestor de canales, comprender esta dinámica es clave para el éxito de su negocio.

Operator website bookings are down over last year, while OTA bookings continue their rapid rise, latest Arival research finds

Insights on how AI is changing discovery, what travelers are looking for and how to stand out on OTAs, from Tripadvisor’s Laurel Greatrix

Utilice esta completa lista de revendedores en línea de circuitos, actividades y atracciones para ampliar su red de distribución y llegar a más clientes

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

Marketing con Google
Aprenda a aprovechar las funciones de Google Things to do, búsqueda avanzada, SEO e inteligencia artificial para impulsar sus esfuerzos de marketing y hacer crecer su negocio.

More travelers are using AI to plan their trips. Here's what experience operators can do to make sure they actually show up in AI search results

Use Google Things To Do Ads to reach high-intent travelers searching for tours and activities in your area. Increase visibility, clicks, and direct bookings.

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Aprende a aprovechar Google Things to do para tu negocio de excursiones, actividades o atracciones. Cubrimos el listado, los socios y los pasos clave para aumentar la visibilidad.

Tendencias turísticas
Ya sea por qué viajan, qué buscan, cuándo piensan viajar o cómo quieren viajar, las tendencias turísticas cambian constantemente, ¡manténgase al día aquí!

In just 12 months, AI has become a top tour and attraction discovery channel, Arival research shows — and high-value travelers are leading the shift

Activities are outpacing the rest of experiences, latest Arival & Phocuswright research finds. Here’s what’s driving the boom — and what to do about it

Arival Co-founder & CCO Bruce Rosard’s annual review of the experiences sector puts consolidation, IPOs and AI at the top of the list for 2026

The rise of advance planning and booking in experiences: here’s why travelers book in advance, and what keeps some waiting until the last minute




